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Promotion
(POS / POI / Merchant promotion)
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Since 1971, we have been carrying out innovative and up-to-date promotions.
Of course, markets have changed since then, and we now use entirely different
methods of working than in the 70s.
But we evolved alongside the markets, meaning that
you can count on, and profit from,
our agency's entire
wealth
of experience. Nowadays,
consumers are confronted by a multitude
of products and brands.
Our technique of directly
addressing consumers makes our clients' products stand out from others and
brings them
straight into the consumers' focus. Through the combination of marketing and sales, we make
direct
turnover with your
trading partner using your products. The listing of new articles is
henceforth alleviated,
and
your trading partner feels
your support as the manufacturer.
Your company's reputation is simultaneously
improved both in the eyes of trades
people and
consumers.
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At the point of sale, we directly address your
future
regular customers. Many of our concepts
involve a
direct tasting and sale of products.
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At the point of interest, we meet your
customers in a relaxed atmosphere.
At festivals, concerts and other events
with specific product- and target groups,
our employees try to acquire and create
new contacts for our clients' products.
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With trade promotions we managed
to achieve some
astonishing results
so far.
Either we invite your trading
partners to a central place of interest,
or we send our staff directly to visit the
resellers on location for product launches
and training. Trading acts as a multiplier
of information for the end customer.
The end customer must be informed as much
as possible before going into final discussions.
It is common knowledge that sales people prefer
selling products they are familiar with
themselves; they will always sell the product
they actually wants to sell. It is an important
issue to address. Only a limited amount of
training can be done by field staff if regular
visits by all important trade partners are
supposed to be sustained. This is where we
come into play. We develop concepts for you that
will help to ideally prepare the sales people for
your products and/or services, and perhaps even
manage to make them feel a little bit of passion.
Especially in the IT sector, we have already
achieved some astonishing successes
using this method.
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